Privacy Policy

1. Who We Are

The Business Automation Playbook™ is operated by Owiniweb ("we," "us," or "our"). We publish automation guides for service businesses and offer done-for-you automation implementation services.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our websites, download our free guide, purchase our products, or book a discovery call with us.

For questions about this policy, contact us at: [email protected]

2. Information We Collect

Information You Provide Directly

We collect information you voluntarily give us when you:

• Submit a form to download our free guide (name and email address)
• Purchase The Business Automation Playbook™ or any of our digital products (name, email address, and payment information processed by our payment processor)
• Book a discovery call through our booking page (name, email address, phone number if provided, and any details you share in the booking form)
• Reply to our emails or contact us directly

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type and version
• Pages visited and time spent on each page
• Referring website or advertisement
• Device type and operating system

Information from Third Parties

If you interact with our Facebook advertisements, Facebook may share aggregated or anonymised data with us through the Facebook Pixel to help us measure the effectiveness of our ads. We do not receive your individual Facebook profile data.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Delivering what you requested. If you downloaded our free guide, we use your email address to send it to you. If you purchased a product, we use your information to deliver access to that product.
• Email marketing. With your consent at the point of opt-in, we send follow-up emails related to business automation, including educational content and offers for our products and services. You can unsubscribe from these emails at any time using the link at the bottom of any email we send.
• Booking and service delivery. If you book a discovery call, we use your contact information to confirm the booking, send reminders, and follow up after the call as part of our service process.
• Improving our products and website. We use aggregated, anonymised usage data to understand how visitors interact with our pages and to improve our content.
• Advertising. We may use your email address to create Custom Audiences on Facebook in order to show relevant advertisements to people who have previously interacted with us. You can opt out of this by contacting us or adjusting your Facebook ad preferences.
• Legal compliance. We retain certain records as required by applicable law, including transaction records for tax purposes.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information with the following categories of service providers who help us operate our business:

• Email marketing platforms (such as GoHighLevel) — to manage and send our email communications
• Payment processors (such as Stripe) — to process purchases securely. We do not store your full payment card details on our servers
• Booking tools (such as Calendly or GoHighLevel Calendars) — to manage discovery call scheduling
• Analytics tools — to measure website traffic and performance
• Facebook — to run and measure the effectiveness of our advertising campaigns

All third-party service providers are required to handle your data in accordance with applicable privacy laws and their own privacy policies.

We may also disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights or the safety of others.

5. Email Marketing and Communications

When you submit your email address to receive our free guide, you are opting in to receive follow-up emails from us. These emails may include the guide itself, related educational content, and information about our products and services.

Every marketing email we send includes an unsubscribe link. You can opt out at any time. Once you unsubscribe, we will stop sending marketing emails to that address within a commercially reasonable time, typically within 10 business days.

Transactional emails — such as purchase confirmations, booking confirmations, and account-related messages — are not subject to unsubscribe requests as they are necessary to fulfil your request or purchase.

6. Facebook Advertising and Pixel

Our website uses the Facebook Pixel, a piece of code that allows us to measure the effectiveness of our Facebook advertising campaigns. The Pixel collects anonymised information about actions taken on our website — such as page views and form submissions — and reports this data back to Facebook in aggregate form.

We may also use your email address to create Custom Audiences on Facebook, which allows us to show relevant ads to people who have previously interacted with our content. This is done through a hashed, one-way encrypted version of your email address and does not allow Facebook to link it back to your individual profile without your direct Facebook login.

You can opt out of Facebook's use of your data for advertising purposes through Facebook's ad settings or through the Digital Advertising Alliance at www.aboutads.info.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required by law.

• Email marketing data is retained until you unsubscribe or request deletion
• Purchase records are retained for a minimum of 7 years for tax and accounting purposes
• Discovery call booking data is retained for up to 2 years after the call date
• Website analytics data is retained in aggregated, anonymised form indefinitely

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you
• Correction: You may request that we correct inaccurate or incomplete information
• Deletion: You may request that we delete your personal information, subject to legal retention requirements
• Opt-out of marketing: You may unsubscribe from marketing emails at any time using the link in any email we send
• Opt-out of data sale: We do not sell personal data. If this policy changes, we will provide an opt-out mechanism

To exercise any of these rights, contact us at [email protected]. We will respond to all requests within 30 days.

9. Cookies

Our website may use cookies and similar tracking technologies to improve your browsing experience and to support our advertising and analytics activities. Cookies are small text files stored on your device.

We use the following types of cookies:

• Strictly necessary cookies: Required for the website to function correctly
• Analytics cookies: Help us understand how visitors interact with our website
• Advertising cookies: Used to measure the effectiveness of our Facebook advertising campaigns via the Facebook Pixel

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

10. Children's Privacy

Our website and products are intended for adults operating businesses. We do not knowingly collect personal information from anyone under the age of 16. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it promptly.

11. Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These measures include encrypted data transmission via HTTPS, limited access to personal data by our team, and use of reputable third-party service providers with their own security practices.

However, no method of data transmission or storage is completely secure. We cannot guarantee absolute security of your information.

12. Third-Party Links

Our website and emails may contain links to third-party websites. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before submitting any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For material changes, we will notify users via email where we hold a current email address. Continued use of our website or services after any changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy, please contact us:

• Business name: Owini Web
• Email: [email protected]